TrueCar Becomes Primary Sponsor For Holbrook In Multi-Year “Women Empowered” Initiative

Dec 01, 2011

SANTA MONICA, CALIF. (Dec. 1, 2011) – TrueCar, Inc., creators of the intelligent automotive marketplace that benefits both buyers and sellers has announced an extensive, multi-year commitment to support Shea Holbrook in the Pirelli World Challenge Championships starting in 2012.

“TrueCar is built upon the foundation of empowering individuals with the tools and resources they need to become expert car buyers,” said TrueCar Founder and CEO Scott Painter. “The “Women Empowered” initiative is an exciting extension of that philosophy – empowering women in racing by giving talented female drivers everything they need to dominate their sport.”

TrueCar Racing is leveraging their self-made “Women Empowered” initiative as an extension of the company’s efforts to help women enjoy the best possible car buying experience. With over 80% of car buying decisions influenced by women – and 50% of all car purchases made by women – this impactful audience is a significant part of the automotive retail landscape which will be marketing through associations like the one with Holbrook.

“For young people, and young women in particular, this opportunity proves that you should never give up on your dreams because you never know opportunities are just around the corner,” Holbrook said today in an interview while at Orlando’s Performance Racing Industry (PRI).

“I’ve had gratifying experiences throughout my motorsports career but nothing even comes close to this opportunity. I’m forever grateful for TrueCar’s efforts and belief in me as a driver. I’m more than ready and will approach the 2012 season with confidence, passion, and a desire to win.”
Holbrook will be racing in the Touring Car division of the Pirelli World Championship during 2012. The car and team Holbrook will be racing with will be announced by the end of the year.

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About TrueCar:
TrueCar, Inc. has changed how cars are sold by providing a significantly better customer experience — helping qualified dealer partners gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco and Austin. The company was founded in 2005 and has been profitable since 2009. With 131% annual growth since 2006, TrueCar has driven over 400,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information. You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook. For more information, please visit