SANTA MONICA, Calif., June 30, 2012 – TrueCar and Virgin sportscar driver Shea Holbrook becomes the first and only Pirelli World Challenge driver to stream live video from the cockpit during all on track sessions beginning at the Mid Ohio Sportscar Challenge to be held August 3-5, 2012.
Experience what it is like to be in the passenger seat with Holbrook as she pilots her TrueCar Racing No.67 Honda Civic Si. The Shea Racing team will stream in-car video in real-time using Livestream, the market leader for live event coverage. Livestream allows viewing of a live broadcast via the web or smart phone.
“We are so pleased to empower our fans with the ability to interact with us throughout the race weekend,” said Holbrook. “Being the first Team in the Series to provide the free Livestream account is also very exciting for us. This technology is just one more way that we enable our fans to experience all of the on-track action and truly become a member of the TrueCar/Shea Racing Team.”
Shea’s passion for driving started when she was 16 with a “Richard Petty Experience.” Shea quickly began excelling in the motorsports world through high performance driving events all throughout Florida. She then went on to obtain her SCCA license and since then Shea has been road racing competitively all over the nation with many organizations, from sprint races to 25 hour enduros. Shea debuted her first professional race season with SCCA World Challenge Pro Racing in 2010 finishing 6th in the championship. Shea became the first women to ever win a Pirelli World Challenge Touring Car race in 2011 winning the Long Beach Grand Prix along with winning Best Standing Start and the Hard Charger Award. Shea received her Bachelor’s Degree in Interpersonal and Organizational Communications/Marketing from the University of Central Florida in May of 2012. Something you may not know about Shea is that she is an accomplished national competitive water skier holding numerous state, regional and national titles. Shea received the “Living Legend Honoree Award” for her on and off track efforts, has been honored in the “Women in Motorsports” SuperCars Super Show Exhibit and was featured in Teen Vogue. In 2008, Shea became a “Women in the Winners Circle” graduate of the Lyn St. James program. “Fear is a state of mind, will is an action taken.” Shea lives this quote and believes through commitment and determination anything is possible. Helping others is another love of Shea’s. Shea Racing partnered up with Frito Lay Corp., in 2008 to raise $12,500 for the Susan G. Komen “For the Cure.” She has also raised thousands of dollars and awareness for her charity of choice, Parent Project Muscular Dystrophy (PPMD.) PPMD benefits Duchenne muscular dystrophy which affects her own family. Shea is a member of the TrueCar Racing “Women Empowered” initiative and will be competing in Pirelli World Challenge in 2012 and 2013.
TrueCar Racing was created to support top female race car drivers in premier racing series, along with young rising stars across several developmental racing series. TrueCar Racing is empowering high-potential women who aspire to become championship race car drivers by providing full sponsorship support, professional coaching and training, marketing exposure, and top-tier racing team opportunities throughout the U.S. TrueCar Racing currently sponsors women in the following race series: IndyCar, Star Mazda, USF2000, World Challenge, Mazda MX-5 Cup and Rally America.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
The Virgin Group is a leading international branded investment company and one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony and media to transportation, travel, financial services, hotels, health and fitness, as well as renewable technologies and space tourism. Virgin employs approximately 50,000 people in 35 countries and its global branded revenues in 2011 exceeded £13 billion (US$20 billion). For more information, visit www.virgin.com.