Shea Holbrook's entrepreneurial journey began in 2010 when she founded Shea Racing, a multi-car touring car program competing in the Pirelli World Challenge. Under her leadership, the team evolved into a respected operation, managing multiple drivers and securing key corporate partnerships. Transitioning to her current role as owner of BSI Racing, Shea has elevated the team into a top-tier racing operation, supporting drivers across various competition levels. Her strategic acumen in securing business-to-business opportunities, building valuable partnerships, and fostering a culture of excellence has solidified her reputation as a formidable force in motorsport beyond the driver's seat.
In 2025, Shea's multifaceted role as a leader, mentor, and businesswoman was prominently featured in the docuseries "First to the Finish," which premiered on Prime Video on March 25, 2025. The series offers an unprecedented look into the Mazda MX-5 Cup Championship, highlighting Shea's dedication to her team and her ability to balance family life as a mother of two while leading her team to success. This portrayal underscores her commitment to empowering the next generation of drivers and her unwavering passion for motorsports.
Recognized by motorsports veterans and respected business leaders alike, Shea has built a reputation for executing high-level sponsorship and marketing initiatives. She understands that racing extends beyond the track—it's about strategic relationships, brand positioning, and creating lasting value. Her story serves as an inspiration, demonstrating that with determination and strategic vision, it's possible to break barriers and excel in traditionally male-dominated industries.
For a closer look at Shea's journey and her impact on the motorsports world, you can watch the "First to the Finish" docuseries, which provides an in-depth perspective on her leadership and the challenges she navigates in the fast-paced racing environment.
"Get an inside look at the relentless world of professional motorsport with Race to the Finish. Watch the trailer now and tune in on Prime starting March 25.”
SHEA HOLBROOK PARTNERS
